Potter & Potter Auctions
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Glimpses: Vintage, Fine, and Vernacular Photography

Thu, Jul 23, 2026 11:00AM EDT
  2026-07-23 11:00:00 2026-07-23 11:00:00 America/New_York Potter & Potter Auctions Potter & Potter Auctions : Glimpses: Vintage, Fine, and Vernacular Photography https://auction.potterauctions.com/auctions/potter-potter/glimpses-vintage-fine-and-vernacular-photography-23627
This diverse sale - made up of fine, vintage, and vernacular photographs - will focus closely on the snapshot. Once considered mere "fabrics of yesteryear," these fleeting images have been recently reclaimed by the collecting community, and appreciated for their candid, historical, and visual depth. But all genres of photographs will be represented, with featured lots to include space and NASA material, sideshow cabinet cards, fine art photos, and vernacular works of all types.
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Lot 159

Archive of Vernacular Press Photographs from the San Leandro Observer, California. 1974.

Estimate: $400 - $600
Starting Bid
$200

Bid Increments

Price Bid Increment
$0 $5
$30 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000

Archive of Vernacular Press Photographs from the San Leandro Observer, California. 1974. Extensive archive of approximately 316 black-and-white Polaroid press photographs documenting local news, events, and community life in the San Francisco Bay Area, most likely produced for the San Leandro Observer (or related local publication), circa 1974. The group includes a wide range of subject matter typical of small-town newspaper coverage: civic gatherings, school events, local businesses, staged portraits, and candid scenes, alongside more notable regional content including images related to the Oakland A’s championship celebrations and political campaign activity surrounding Jerry Brown’s successful 1974 gubernatorial run. Many photographs retain manuscript identifications on the versos, and some include original layout or production notations such as sizing instructions for newspaper reproduction, underscoring their use as working press material. The use of black-and-white Polaroid prints is characteristic of newsroom workflow of the period, adding to the documentary and process-oriented appeal of the archive. 

Condition

Condition varies, with general handling wear, occasional surface marks, and minor discoloration.

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