Vintage Posters, Prints & Works on Paper
Sat, May 15, 2021 12:00PM EDT
Lot 387
CAPPIELLO, Leonetto (1875-1942). Buvez du Vin et vivez joye...
Estimate: $800 - $1,200
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $30 | $10 |
| $100 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $200 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
CAPPIELLO, Leonetto (1875-1942). Buvez du Vin et vivez joyeux. 1933. Paris: Devambez. Lithograph. Small version, on cardstock, with grommet and string hanger, as issued. 15 ? x 11 5/8?. Skinning at top left corner. Handsomely framed and matted. A-.Published by the Ministry of Agriculture, this poster portrays wine consumption positively, with a smiling couple dressed in all white emerging from a colorful burst of grapes. As Jack Rennert has noted, it is interesting that this messaging coincides with the United States nearing the repeal of Prohibition, as alcohol exports to the country might soon resume.
