Potter & Potter Auctions
Live Auction

Advertising, Antiques & Coin-Op

Thu, May 7, 2026 11:00AM EDT
  2026-05-07 11:00:00 2026-05-07 11:00:00 America/New_York Potter & Potter Auctions Potter & Potter Auctions : Advertising, Antiques & Coin-Op https://auction.potterauctions.com/auctions/potter-potter/advertising-antiques-coin-op-22672
This auction will feature an extensive offering of gum, candy, and soda advertising and collectibles, in addition to classic slot machines and other coin-operated machines. Vintage American advertising, toys, and games will also be included. We will round out the sale with fine antiques, silver, and decorative art from a Chicago estate, including a large Tiffany & Co. sterling trophy.
Potter & Potter Auctions info@potterauctions.com
Lot 298

[CHOCOLATE]. Binder of ephemera (Hershey's, Apollo, W.H. Baker).

Estimate: $250 - $350
Starting Bid
$125

Bid Increments

Price Bid Increment
$0 $5
$30 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000

[CHOCOLATE]. Binder of ephemera (Hershey's, Apollo, W.H. Baker). V.p., bulk late 19th/early 20th century. Approximately 103 pieces of ephemera for Apollo Chocolates (Cambridge, Mass.), W.H. Baker (Winchester, Va.), and Hershey's (Hershey, Penn.).

Includes trade cards, postcards, envelopes and letterhead, photographs of Hershey's Chocolate window displays, Hershey's wrappers, diecuts, original artwork for an Apollo Chocolates label, and more.

Condition

Generally very good.

Available payment options

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If your bid is successful, as an alternative to in-house shipping, we can provide you with a list of shippers. We will not be responsible for the acts or omissions of carriers or packers whether or not recommended by us. Property will not be released to the shipper without the buyer's written consent and until payment has been made in full. Packing and handling by us of purchased lots is at the entire risk of the purchaser, and Potter and Potter Auctions, Inc. will have no liability of any loss or damage to such items. Packing and shipping expenses shall be added to buyer's invoice and will reflect a charge for labor, materials, insurance, transportation, as well as actual shipper fees.

Collection of Bill and Carol Mobley.