[COCA-COLA]. Collection of over 200 Coca-Cola advertisements. Early to mid-20th century. Extensive collection of Coca-Cola ads from magazines, newspapers, journals, and programs, many from the mid-1900s to 1920s. Predominantly full-page pictorial advertisements in color or black and white, and some half-page or smaller ads. Approximately 185 ads organized in three binders, with roughly an additional 25 matted or in loose sleeves (some matted ads with water stains, but overall in very good condition). One ad, from 1904, is identified within the binder as the first Coca-Cola magazine advertisement. Also includes two copies of Southern Druggist (Atlanta, 1904-5) with early boxed Coca-Cola ads. Sizes vary, largest 21 x 16". A carefully assembled archive of early Coke advertising.