Vintage Posters
Thu, Nov 7, 2024 12:00PM EST
Lot 486
DYPOLD, Pat. 7 UP / Uncover Summer. The Seven-Up Company, c...
Estimate: $400 - $600
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $30 | $10 |
| $100 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $200 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
DYPOLD, Pat. 7 UP / Uncover Summer. The Seven-Up Company, ca. 1971. Billboard poster (30-sheet), folded in sheets and stored in the original printed shipping box. From 7-Up?s ?Uncola? ad campaign, which used psychedelic and youth-inspired imagery in a rebranding effort during the late Sixties and early Seventies. Scattered losses at folds.
