Potter & Potter Auctions
Live Auction

Photography & Ephemera

Sat, Nov 20, 2021 12:00PM EST
Lot 754

Great Ideas of Western Man. Container Corporation of Americ...

Estimate: $200 - $300

Bid Increments

Price Bid Increment
$0 $5
$30 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000
Great Ideas of Western Man. Container Corporation of America, 1950s/60s. Four portfolios of lithographic advertisements commissioned by the Container Corporation of America for use in publications such as Time and Fortune for years 1950-56, 1960-63. Each lithograph, 14 x 11?. Three lithographs missing from 1950-53 portfolio, two missing from 1954-56. The Great Ideas of Western man series was the brainchild of Container Corporation of America founder Walter Paepcke and his wife Elizabeth, who were also prominent art collectors. The most prominent artists and illustrators of the day were commissioned to create the pieces, among them Herbert Bayer, Richard Lindner, Rene Magritte, Esther Louise Peck, Ben Shahn, and Elaine Urbain. Today complete collections of these illustrations are held in numerous institutions all around the world.