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Magicana of the Golden Age

Sat, Jun 20, 2026 11:00AM EDT
  2026-06-20 11:00:00 2026-06-20 11:00:00 America/New_York Potter & Potter Auctions Potter & Potter Auctions : Magicana of the Golden Age https://auction.potterauctions.com/auctions/potter-potter/magicana-of-the-golden-age-22866
Highlights of this closely-curated sale include remarkable rarities from the golden age of conjuring: a diverse array of Houdiniana, Victorian magic apparatus, relics from the stages of St. George's Hall, rare posters, select modern props, and choice ephemera. Purchase Catalog
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Lot 110

[HERRMANN] Hoffman House Hanging Paper Sign.

Estimate: $400 - $800
Starting Bid
$200

Bid Increments

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$0 $5
$30 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000

[HERRMANN] Hoffman House Hanging Paper Sign. New York: The Hilson Company, ca. 1890. Lithographed window card or hanging store sign with a grommet in the upper margin. Five men stroll down the street smoking a Hoffman House Bouquet Cigar. The man second from the left is Alexander Herrmann, the famous magician. 9 1/4 x 16". A RARE advertisement for this popular cigar brand made in a small torpedo-like shape. 

So widespread was Herrmann's fame and so recognizable was his mephistophelean visage that even popular products like Hoffman House Cigars used the magician's likeness to advertise its products. (Herrmann was also an inveterate cigar smoker.) Here he is seen in evening dress along with other well-heeled gentleman of the late Victorian era. 

Condition

Slight bowing. Chipping and short tears in margins.

Overall Dimensions
Weight: 1.00 lbs

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