Potter & Potter Auctions
Live Auction

Vintage Posters

Thu, Mar 20, 2025 12:00PM EDT
Lot 469

“Not a Trick," Magicians Find / Just Old Gold's Throat-Ease...

Estimate: $300 - $500

Bid Increments

Price Bid Increment
$0 $5
$30 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
$10,000 $1,000
$20,000 $2,000
$50,000 $5,000
$100,000 $10,000
?Not a Trick," Magicians Find / Just Old Gold's Throat-Ease. 1931. Old Gold Cigarettes advertising poster, featuring the endorsement of America's leading magicians that Old Gold soothes the throat better than other cigarette brands, as found in a test administered by Robert Ripley, creator of ?Believe It Or Not." Among the magicians surveyed are John Mulholland and Nate Leipzig. 22 x 14". Paper. Creases across image; tears and creases at edges. B/B-. Old Gold partnered with Ripley on several ads in the 1930s for their ?Not a cough in a carload" campaign.