Reard of California / Le Premier Maillot de Bain du Monde. Paris: Gaillard, ca. 1950. Poster advertising Reard bathing suits. Louis Reard (1897-1984) introduced the modern bikini, which he called the ?Atome? and advertised as the ?world?s smallest bathing suit,? in 1946. This is the small version of the poster. 31 ? x 23 ??. Linen backed. A-.
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